News

5th successful year for our EU Intensive Programme
Posted: 8 Dec 2009

LSBU, together with Riga Technical University (Latvia), Siauliai University (Lithuania), Tallinn University of Technology (Estonia), Ilmenau Technical University (Germany) and FEI Företagsekonomiska Institutet (Sweden) have once again been granted European Union (EU) funding for the delivery of a fifth successive "Intensive Programme". It will take place in Riga, Latvia in April 2010, hosted by the group coordinators Riga Technical University. The topic is "Making business work in the new Europe – developing and transferring business knowledge in the Baltic Sea region". This event will involve around 60 students and 12 academics from the different partner institutions.

The current banking and economic crisis has given new perspectives to all organizations and companies within this region. The Intensive Programme event will focus particularly on discussing the circumstances affecting the way in which organizations and companies can and must adapt to the new economic conditions. The aim is to contribute to the analysis of the new business reality in the Baltic Sea Region, and to consider how this reality is transforming the private sector, and in particular the impact on participation within the European Union.

New book on Greed
Posted: 8 Nov 2009

As the world reels in the wake of a banking crisis, the likes of which have not been seen in a generation, attention is naturally turning to the role of greed. For all of the technical explanations for meltdown in the financial markets, the simplest, most readily accepted and almost universal explanation is the single word 'greed'. The prospects of easy, risk-free, large profits which caricature the instinct of international finance might seem a world away. But, whatever some commentators might like to portray, greed is not confined to the financial markets. Greed is not the preserve of bankers, traders and brokers operating in isolation of the society in which the rest of us reside. Greed is a big subject which can at once be seen as the disease at the heart of society and the motivating force behind the progress of mankind.

With a foreword by Nicola Horlick and edited by Alex Brassey and Stephen Barber, this new book is a collection of essays on the subject by a variety of authors, including Cary Cooper, Ken Starkey, Linda Freedman, Stephen Haseler, Derek Wall and Jocelyn Pixley. The book considers 'greed' from a variety of perspectives including economic, political, religious and literary. The publisher is Palgrave Macmillan. For further details see this Palgrave Macmillan web page.

Award winning research
Posted: 27 Jul 2009

Charles Graham (far right) won the Practitioners’ Award at the Marketing Academy Conference in Leeds on Wednesday 8 July, which is an overall prize for the paper with the most to say to marketers. Mel Godfrey's "Linking our alumni to the curriculum - the case for social networking" won the Best Poster award at the same conference.

Charles' research paper “What’s the point of marketing?” questions whether marketing has any permanent impact on consumer purchasing at all. Analysis of long-term brand share changes in fast moving consumer goods such as analgesics, cat food, coffee and painkillers shows that despite the considerable sums spent on advertising and promotion over six years, the market shares of most brands remain almost unchanged. For further details about Charles' paper visit these LSBU news and Campaign online web pages.

Chartered Institute of Marketing - Dual Award
Posted: 11 Jun 2009

Following a full review of LSBU's marketing programmes, the Chartered Institute of Marketing has approved Dual Award Accreditation for the BA Hons Marketing, BA Hons Marketing Major, the Joint Hons Marketing programmes, and the MA Marketing and MSc International Marketing programmes. In addition to the accreditation status for our programmes, LSBU marketing students - if successful in their degree - will receive prior accreditation for the CIM Professional Diploma and receive exemptions on two of the four modules on that programme.

Emerald Literati Award Winner
Posted: 29 Mar 2009

Chrissie Oldfield's article ''Why not teach "diversity" to public sector managers?' which appeared in the International Journal of Public Sector Management (Vol 21 Number 4 2008), co-authored with Margaret Page and Birgit Urstad, was chosen by the journal editors as a Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2009. The purpose of the paper is to make the case for shifting equality and diversity out of the margins and into the centre of education for mid career public managers, and it offers practical methods for doing so.

Collaborative Partners Conference in Business & Management
Posted: 27 Mar 2009

In February 2009 the Faculty hosted a 2-day conference in the Business and Management area. The presentations were about research activities in the collaborating institutions. The focus was subject-based as well as pedagogic research; they both underpin and support the delivery of joint postgraduate programmes. For further details, and for free access to many of the conference papers and presentations, visit our Collaborative Partners Conference 2009 web page.

New course: BA(Hons) Social Technology
Posted: 25 Jan 2009

We have launched a ground-breaking new undergraduate course in Social Technology. It is a Bachelor of Arts course that aims to equip future graduates with the skills to develop and manage the new and exciting social technologies that are currently emerging and increasingly being used within society. The course includes units taught by both computing and business staff from the Faculty, and some from the Faculty of Arts and Human Sciences.

The Course Director is Xristine Faulkner, and the course will run from September 2010. Follow this link for further information about this course.